Business Data Schema
The business data schema below lists all available fields in a business record. Note that actual business records (actually, most of them) may not have every field present.
The physical street address for this business location.
Example:
"address": "3382 30th St"
A list of category keywords used for this business across multiple sources.
Example:
"categories": [
"Seafood Restaurant",
"Fish & Seafood Retail",
"restaurant"
"thing"
]
The city of this business location.
Example:
"city": "San Diego"
A list of websites where the business location has been claimed by the business' owner.
Example:
"claimed": [
"http://yellowpages.com/",
"http://foursquare.com/"
]
The two-letter country code for the business location's country.
Example:
"country": "US"
A list of cuisines offered by this business location. This field will only show for restaurants or other eating locations.
Example:
"cuisines": [
"Seafood Restaurants",
"Sandwich Shop",
"Seafood, Vegetarian / Vegan, Mediterranean"
]
The date this business was first added to the business database.
Example:
"dateAdded": "2016-03-24T09:27:02Z"
The most recent date this business was updated or seen by our system.
Example:
"dateUpdated": "2017-03-20T20:45:49Z"
A list of descriptions for this business from various sources. Each description contains:
Example:
"descriptions": [
{
"dateSeen": "2016-06-18T01:17:41Z",
"sourceURLs": [
"https://www.zagat.com/r/petes-seafood-and-sandwich-san-diego"
],
"value": "Sizable made-to-order sandwiches, including lobster rolls, meatball Parmesan heroes and a variety of vegetarian options, are served at this East Coast–style sandwich shop nestled in the heart of North Park."
}
]
The date when this description has been seen for this business.
A list of source URLs where this specific description was seen.
A unique description for this business.
A list of each unique domain found in the sourceURLs field.
Example:
"domains": [
"www.superpages.com",
"foursquare.com",
"www.zagat.com"
]
A list of emails belonging to the business.
Example:
"emails": [
"elena@searocketbistro.com"
]
A URL pointing to the Facebook page for the business.
Example:
"facebookPageURL": "http://www.facebook.com/pages/Sea-Rocket-Bistro/114213985293774"
A list of fax numbers for the business.
Example:
"faxes": [
"3135619486"
]
A list of features associated with this business location. The feature list can be collected from specific feature sections available on listings for this business. It can also serve as a catch-all field for miscellaneous characteristics of this business that don't make sense to include as top-level fields.
Each feature contains:
Example:
"features": [
{
"key": "attire",
"value": [
"Casual Dress"
]
},
{
"key": "parking",
"replace": "true",
"value": [
"Street Parking",
"Valet"
]
}
]
A label for this feature.
Flag indicating value field is replaced versus appended.
A list of possible values for this feature.
A location value that stores the latitude and longitude in a format that allows geospatial querying.
The value is stored as Well-Known Text format, which resembles an (x, y) value, i.e. (longitude latitude).
Example:
"geoLocation": "POINT (-119.5094 37.229366)"
The hours of operation for this business location.
Each hour object may contain:
Example:
"hours": [
{
"day": "Mon - Fri",
"dept": "Sales",
"hour": "11:00 am - 9:00 pm"
},
{
"day": "Sat - Sun",
"meal": "Brunch",
"hour": "11:00 am - 10:00 pm"
},
]
The day(s) for this hour of operation.
The department or business unit related to this hour of operation.
The mealtime associated with these hours. Typically reserved for restaurant locations.
The hours of operation.
A list of image URLs associated with this business.
Example:
"imageURLs": [
"https://irs0.4sqi.net/img/general/200x200/118688231_EmfdW9_8FpBrxsa5WDVektvkubj-XpCW5ln6s6pnClo.jpg",
"https://irs0.4sqi.net/img/general/200x200/1556291_gjOF8nnudHh_ICSWXoTs75_FxtcKt25nZtwbqjaHtKQ.jpg",
]
A true or false value for whether or not the business location is closed.
Example:
"isClosed": "false"
A list of internal Datafiniti identifiers for this business. The keys field is used to merge raw data from individual sources into the master Datafiniti record. Learn how this works
Example:
"keys": [
"us/ca/sandiego/338230thst/2075732923"
]
A list of the languages spoken at this business.
Example:
"languagesSpoken: [
"English",
"Spanish"
]
The latitude coordinates for this business location.
Example:
"latitude": "32.740654"
The longitude coordinates for this business location.
Example:
"longitude": "-117.129482"
The business location's name.
Example:
"name": "Pete's Seafood & Sandwich"
A list of neighborhoods where this business is located. Sometimes an area can belong to multiple neighborhoods, which is why this field is a list.
Example:
"neighborhoods": [
"North Park, Western San Diego",
"North Park"
]
The lower bound on the number of people possibly employed by this business.
Example:
"numEmployeesMin": "5"
The upper bound on the number of people employed by this business.
Example:
"numEmployeesMax": "10"
The number of rooms available at this business. This field typically shows for hotels or other similar businesses.
Example:
"numRoom": 10
A list of payment options accepted by the business.
Example:
"paymentTypes":[
"American Express",
"Mastercard",
"Visa"
]
A list of known people associated with or employed by this business.
Each person may contain:
Example:
"people": [
{
"dateSeen": "2014-08-22T03:48:23Z",
"name": "Cody Jones",
"title": "Owner"
},
{
"dateSeen": [
"2014-08-22T03:48:23Z"
],
"name": "Chaseee Ewing",
"title": "Head Chef"
}
]
The date when this person was last seen.
The person's email.
The person's name.
The person's title.
A list of phone numbers for the business.
Example:
"phones": [
"6192558940",
"6195734102"
]
The postal or zip code of the business' location.
Example:
"postalCode": "92014"
The currency associated with the price range fields.
Example:
"priceRangeCurrency": "USD"
The lower bound of the business' price range. This field is typically used for retail businesses.
Example:
"priceRangeMin": 25
The upper bound of the business' price range. This field is typically used for retail businesses.
Example:
"priceRangeMax": 40
A list of standardized categories to which this business belongs. Category values can be found here.
Example:
"primaryCategories": [
"Retail"
]
A list of products or services offered by this business.
Example:
"productsOrServices": [
"Food",
"Catering"
]
The province or state for this business location.
Example:
"province": "CA"
The currency associated with the revenue fields.
Example:
"revenueCurrency": "USD"
The minimum known value of the business' annual revenue.
Example:
"revenueMin": 30000
The maximum known value of the business' annual revenue.
Example:
"revenueMax": 100000
A list of reviews for this business location.
Review objects may contain:
Example:
"reviews": \[
{
"date": "2016-02-27T00:00:00Z",
"dateSeen": "2016-05-17T00:00:00Z",
"sourceURLs": [
"https://foursquare.com/v/petes-seafood--sandwich/56391bfacd105fac6c403c63"
],
"text": "best fried ipswich clams in san diego! large portions- not just the 6-8 clams you get at other local eateries. great service! i will be back!",
"username": "Colleen Alarcon"
},
{
"date": "2016-02-15T00:00:00Z",
"dateSeen": [
"2016-05-17T00:00:00Z",
"2016-05-13T00:00:00Z",
],
"sourceURLs": \[
"<https://foursquare.com/v/petes-seafood--sandwich/56391bfacd105fac6c403c63>"
],
"text": "the lobster roll is simply amazing!!!",
"username": "P. Chunyi Hsu"
}
]\
The date the review was posted.
The date when the review was seen by Datafiniti.
A true/false for whether or not the reviewer recommends the product.
The website ID associated with this review.
A 1 to 5 star value for the review.
A list of URLs where this review was seen.
The full (or available) text of the review.
The review's title.
The reviewer's city.
The reviewer's username.
The reviewer's province or state.
A list of room types available at the business' location. This field is typically associated with hotels and other similar businesses.
Room objects may contain:
Example:
"rooms": [
{
"amountMin": 90,
"amountMax": 90,
"capacity": 3,
"currency": "USD",
"dateSeen": [
"2016-05-04T00:00:00Z"
],
"roomType": "Standard Room"
},
{
"amountMin": 119,
"amountMax": 119,
"capacity": 4,
"currency": "USD",
"dateSeen": [
"2016-05-04T00:00:00Z"
],
"roomType": "Superior Room"
}
]
The minimum price value listed for the room.
The maximum price value listed.
The maximum number of people that can occupy this room.
The currency listed for amountMin and amountMax.
A list of dates when this room was seen.
A classification for the type of room.
A list of URLs used to generate data for this business location.
Example:
"sourceURLs": [
"http://www.superpages.com/bp/san-diego-ca/petes-seafood-sandwich-L2615943735.htm",
"https://foursquare.com/v/petes-seafood--sandwich/56391bfacd105fac6c403c63",
"https://www.zagat.com/r/petes-seafood-and-sandwich-san-diego",
]
The twitter username for the business.
Example:
"twitter": "sdpark2park"
A list of websites for the business.
Example:
"websites": [
"http://www.bostonpetes.com/",
"http://www.searocketbistro.com"
]
The year the business was incorporated.
Example:
"yearIncorporated": 2004
The year the business opened.
Example:
"yearOpened": 2005
Last updated Mar 27, 2026
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