People Data SchemaPeople Data Schema

People Data Schema

The people data schema below lists all available fields in a people record. Note that actual people records may not have every field present.

addresstext

The current work address of this person.

Example:

"address": "1125 Lancaster Avenue"
birthDatedate

The full date of birth of the person in YYYY-MM-DD format.

Example:

"birthDate": "1977-10-02"
birthYearinteger

The birth year of the person in YYYY format.

Example:

"birthYear": "1977"
businessCategoriestext

A list of category keywords used for the business the person currently works in. Business Categories for people data can be found here.

Example:

"businessCategories": ["Advertising Agencies"]
businessNametext

The current business where this person works.

Example:

"businessName": "International Direct Response Inc"
citytext

The current city where this person works.

Example:

"city": "Berwyn"
countrytext

The current country where this person works.

Example:

"country": "US"
dateAddeddate

The date this person was first added to the people database.

Example:

"dateAdded": "2017-01-08T19:12:13Z"
dateOfDeathdate

The date of death of the person.

Example:

"dateOfDeath": "2020-07-27T00:00:00Z"
dateUpdateddate

The most recent date this person was updated or seen by our system.

Example:

"dateUpdated": "2017-01-08T19:12:13Z"
deceasedboolean

The value to determine if the person is currently deseased.

Example:

"deceased": true
domainsdomain

A list of each unique domain found in the sourceURLs field.

Example:

"domains": ["datafiniti.co"]
emailstext

A list of emails associated with this person.

Example:

"emails": ["doug@idronline.net"]
firstNametext

The person's first name.

Example:

"firstName": "Doug"
gendertext

The person's gender.

Example:

"gender": "male"
industriestext

A list of category keywords used for previous businesses in the person's experience. Industries for people data can be found here.

Example:

"industries": ["Advertising Agencies"]
intereststext

The personal interests of the person.

Example:

"interests": ["disaster and humanitarian relief", "politics", "human rights", "cooking", "startups"]
jobFunctiontext

The person's current job function. Job function values can be found here.

Example:

"jobFunction": "Marketing"
jobLeveltext

The person's current job level. Job level values can be found here.

Example:

"jobLevel": "C-Team"
jobSkillstext

The person's job-related skills.

Example:

"jobSkills": ["enterprise software", "start ups", "monetization", "product management", "agile methodologies"]
jobTitletext

The person's current job title.

Example:

"jobTitle": "President of New Business Development"
keyskeyword

A list of internal Datafiniti identifiers for people. The keys field is used to merge raw data from individual sources into the master Datafiniti record. Learn more about how this works.

Example:

"keys": ["dougidronlinenet"]
lastNametext

The person's last name.

Example:

"lastName": "Guyer"
licensesnested

A list of licenses associated with this person.

Example:

"licenses": [{"type": "TREC", "value": "123456"}]
linkedinURLkeyword

LinkedIn URL for this person. LinkedIn

Example:

"linkedinURL": "https://linkedin.com/in/some-person-7525231"
mostRecentProfileImageURLtext

The person's most recent professional profile picture on their social network.

Example:

"mostRecentProfileImageURL": "https://storage.googleapis.com/upnest1/upload/realtor/1532839254_3e19998c-d18b-4d98-b4d6-a468c70e0e6c.jpeg"
mostRecentPropertyPurchaseDatedate

The most recent purchase date of the owner of the property.

Example:

"mostRecentPropertyPurchaseDate": "2024-12-04T00:00:00.000Z"
mostRecentPropertyPurchaseKeykeyword

The most recent matching property key to the Datafiniti property database.

Example:

"mostRecentPropertyPurchaseKey": "us/az/phoenix/3327n18thave"
maxRecentSoldPricefloat

The maximum most recently sold price of a property from the broker.

Example:

"maxRecentSoldPrice": 700000
minRecentSoldPricefloat

The minimum most recently sold price of a property from the broker.

Example:

"minRecentSoldPrice": 155000
numEmployeesMininteger

The minimum number of employees at the business where this person currently works.

Example:

"numEmployeesMin": 20
numEmployeesMaxinteger

The maximum number of employees at the business where this person currently works.

Example:

"numEmployeesMax": 99
personalEmailstext

The personal email addresses of the person.

Example:

"personalEmails": ["mesheldo@gmail.com"]
phoneNumberHighScoreMobiletext

The highest scored mobile phone from the phoneNumbers field.

Example:

"phoneNumberHighScoreMobile": "+1 602-571-8454"
phoneNumberHighScoreMobileScoreinteger

The highest score amount of a mobile phone from the phoneNumbers field.

Example:

"phoneNumberHighScoreMobileScore": 90
phoneNumberHighScoreLandtext

The highest bdscore land line phone from the phoneNumbers field.

Example:

"phoneNumberHighScoreLand": "+1 440-238-1444"
phoneNumberHighScoreLandScoreinteger

The highest score amount of a land line phone from the phoneNumbers field.

Example:

"phoneNumberHighScoreLandScore": 100
phoneNumbersnested

A list of verified phone numbers where this person can be reached.

Example:

{
  "number": "+1 205-665-7871",
  "carrier": "BELLSOUTH TELECOMM INC DBA SOUTH CENTRAL BELL TEL",
  "type": "Land Line",
  "tested": false,
  "reachableStatus": false,
  "bdscore": 70,
  "lastDateSeen": "2024-04-11T18:37:01.725Z"
}
postalCodekeyword

The current postal/zip code where this person works.

Example:

"postalCode": "19312-1243"
primaryEmailtext

The person's current professional email address.

Example:

"primaryEmail": "maggie.sheldon@hover.to"
professionalEmailstext

The person's professional email addresses.

Example:

"professionalEmails": ["maggie.sheldon@hover.to", "msheldon@mavenlink.com"]
profileImageURLstext

The person's professional profile picture on their social network.

Example:

"profileImageURLs": "https://storage.googleapis.com/upnest1/upload/realtor/1532839254_3e19998c-d18b-4d98-b4d6-a468c70e0e6c.jpeg"
propertyKeysstring

The person's generated key from Datafiniti. Can be used to compare in the property search API endpoint.

Example:

"propertyKeys": ["us/tx/sugarland/72grantslkcir"]
propertiesOwnedtext
Deprecated

This field shows the property keys the person is connected to in Datafiniti's property database.

Deprecated as of Jan 8th, 2026.

Example:

"propertiesOwned": ["us/or/sisters/68885hurtleyrnchrd"]
propertiesOwnedHistorynested

A list of properties owned by this person with purchase and sale dates.

Example:

[
  {
    "propertyKey": "us/az/phoenix/3327n18thave",
    "datePurchased": "2024-12-04T00:00:00.000Z"
  },
  {
    "propertyKey": "us/az/phoenix/3327n18thave",
    "dateSold": "2024-12-04T00:00:00.000Z",
    "datePurchased": "2024-12-04T00:00:00.000Z"
  }
]
propertiesRepresentedkeyword

The property the person represents as a broker. Links directly to a key within our property data.

Example:

"propertiesRepresented": ["us/ut/ogden/668w4150s"]
provincetext

The current province/state where this person works.

Example:

"province": "PA"
salesCountAllTimeinteger

The total count of properties sold by the broker.

Example:

"salesCountAllTime": 55
salesCountLastYearinteger

The total count of properties sold by the broker within the last 365 days.

Example:

"salesCountLastYear": 12
sourceURLskeyword

A list of URLs used to generate data for this business location. If https://datafiniti.co is used, then the data was sourced from our data partners.

Example:

"sourceURLs": ["https://datafiniti.co"]
tcpaboolean

A flag indicating whether the person is on the TCPA litigators list.

Example:

"tcpa": false